As we are heading to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond. Creative marketing can set your enterprise apart from the pack, so it’s wise to stay updated on new approaches and trends.
The number of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.” Here are four ways your small business should be utilizing mobile marketing in the upcoming year.
We all know how big social platforms are, but mobile-only social apps continue to rise in popularity. Periscope, Snapchat, Instagram and others should be part of your mobile marketing strategy. Make sure you’re always monitoring your social channels (either live or via social listening tools) and tailoring your message accordingly.
Don’t post the same content at the same time across all platforms. This leads to message fatigue and is the quickest way to lose subscribers. Connect with your followers by posting in-the-moment pictures and video that reflects your brand philosophy, experiences and attitude.
One of the most important factors is that your business is visible via mobile search. Confirm that your website is responsive, meaning it automatically adjusts to the device being viewed on. This will help your rank with Google and ensure you don’t lose customers over poor functionality.
Your next course of action involves identifying key mobile word searches for your industry. What questions are potential customers typing into their mobile searches that your product or service can fulfill?
Once you identify the search questions, you can determine how to deliver the content-based solution.
The recent study done by the smartphone repair specialist, iFix showed just how much South Africans are dependent on their phones.
It revealed that two-thirds of South Africans admit to being addicted to their phones with 77% admitting that they often check their phone for no apparent reason. If your business doesn’t currently have a mobile app, now is the time!
Apps increase engagement, provides your business with customer data and increases the ways in which you are able to connect with your audience. Mobile app development can be done inexpensively and stands to benefit even the smallest companies by growing awareness of your brand.