If you own a website,there are lots of things that you should know.There is one i wish to make you aware of,that one thing is website mobile optimisation.If you have not done it ,then you’re way behind in the race my fiend. With the ever-increasing use of smart phones, tablets, web-capable e-readers, and the like, mobile searching now surpasses traditional desktop/laptop searching—a trend expected to only increase.
Our fast-paced world advanced mobile communication and search from a want to a need in less than a generation. If you’ve already jumped on the opportunity to build a business website to stay relevant, great. However, mobile formatting is different than desktop formatting, so just having a website won’t help you reach the millions of mobile users that require different displays than desktop users.
Mobile optimization happens in two different steps: strategic mobile SEO (search engine optimization) and website formatting. It’s not enough to simply make it easier for users to find your website through search results, but it is also essential for users to experience painless interaction with your page from any device they are using.
While desktop search optimization shouldn’t be ignored completely since it still counts for a large percentage of searches, mobile optimization is crucial for maintaining a healthy and professional online presence. Here are 3 reasons why you should consider mobile optimization for your website in this technologically advanced market.
Increases your potential customer base
If your website is optimized for mobile searching and you have a good SEO strategy that gets your page ranked higher in the search results, potential customers are more likely to find your site. First page search results have exponentially more traffic than results on subsequent pages, and it’s almost guaranteed that those pages have been optimized for mobile searching. It seems like a no-brainer to optimize for mobile, and that’s because it is. If your website isn’t optimized for mobile, you’re excluding more than half of users from ever becoming customers in the first place. Your customers are on mobile, so that’s where your business should be, too.
Google said so
Did you know that Google and other search engines actually penalize websites that are not optimized for mobile searching? If you’re building an SEO strategy and neglect mobile optimization, all your hard work could go unnoticed by Google and by users. It is the search engine’s job to display relevant and useful results to the user. They will show mobile friendly sites over non-mobile friendly sites to mobile users.
Mobile optimization enhances your organic search results rankings and prevents your competitors from having an easy advantage over you. Google doesn’t prioritize criteria for flippant reasons. If they strongly suggest doing something, it’s best to listen. Search engines are constantly updating their criteria in order to keep up with the developing market. If your website traffic has suddenly tanked, update your website for mobile first, and then research what else you could be missing.
Mobile searching is popular for a reason
In the “here and now” culture, people don’t want to wait to search for solutions or products on a stationary desktop at home. Instead, they prefer the instant gratification of searching what they want, when they want, and where they want. If the technology is available, why not use it? The recent upgrades in speed, connectivity, and screen size created the perfect combination to make mobile searching more convenient than desktop searching. Now GPS, internet browsing, social media checking, photo taking, music listening, goods purchasing, and calling capabilities are all handled on one small device that is much easier to carry around than any other single device. Mobile is here to stay; so don’t just get used to it, embrace it with open arms.